Innovation Automotive signs up with the AA as it prepares to launch its first vehicle in the UK market

Innovation Automotive, the UK’s first multi-brand electric vehicle company, has partnered with the AA to offer customers a complimentary three-year roadside assistance package, as part of its commitment to offer comprehensive support to its customers.

The collaboration is the first of several to be announced by Innovation Automotive in the coming weeks as the company gears up to launch its first product into the UK market: the DFSK EC35 electric compact panel van. It will be followed by the DFSK EC31 electric chassis cab later this year.

The extensive aftersales package forms part of the electric vehicle specialist’s commitment to provide comprehensive support to customers

Founded in the Cotswolds by a team of industry experts, Innovation Automotive is a UK-based electric vehicle sales company created to make the switch to electric accessible, simple and sustainable. It is the first multi-brand electric automotive company in the UK, sourcing the very best electric vehicles and selling them direct to consumers. 

The AA partnership provides DFSK EC35 owners a complimentary three-year roadside assistance package, adding to the peace of mind already afforded by the vehicle’s impressive five-year/75,000-mile warranty.

Innovation Automotive’s partnership with the AA will be part of an extensive aftercare package made available to DFSK EC35 owners, owing to the company’s customer-centric ethos, which aims to take the stress out of switching to an electric vehicle.

Paul Brigden, IA’s CEO, said, “At Innovation Automotive, we are committed to providing a first-class experience for our customers, not only at point of sale but throughout their time with the vehicle. Working with trusted partners is essential to the success of this business model, so we are delighted to be working with an industry leader like the AA.”

“We will be announcing a number of other key partnerships in the coming weeks as we reveal the full suite of benefits available to our customers. We have built a compelling package that I have no doubt will resonate with fleet managers and owner operators looking to make the switch to electric.”

Donald MacSporran, Head of Manufacturer Services at the AA said, “We are delighted that Innovation Automotive have selected the AA as their roadside assistance partner. Our award-winning assistance services are very much focused on quickly resolving problems and keeping customers mobile in their own vehicle with the minimum of disruption.”

“Our continual investment in technology and training enables our patrol force of more than 2,500 highly skilled mechanics to work safely on Electric Vehicles, including providing recharge solutions and where we are unable to repair the vehicles our unique free-wheeling hub and multi-fit wheel solutions provide an instant recovery solution. We very much look forward to supporting Innovation Automotive and their customers in the coming years.”

Edmund King OBE, AA president, added: “We are delighted to be partnering with Innovation Automotive by providing roadside assistance from our 5-star Patrols who are all EV trained. The AA offers a range of services to drivers wherever they are on the road to electrification and look forward to offering power and confidence to Innovation Automotive electric drivers.”

Innovation Automotive’s mission is to make the transition to electric vehicles simple, accessible and sustainable for everyone. The UK-based company operates a direct-to-consumer business model with efficiency, simplicity and customer service at its heart.

At last year’s Commercial Vehicle Show, it was announced that the DFSK EC35 would be Innovation Automotive’s first offering to the UK market. Practical, capable and affordable, the compact electric van is ideally suited to town and city driving and the burgeoning ‘last-mile’ delivery sector.

Pricing and detailed specifications for the DFSK EC35 will be announced when the vehicle officially launches on 7 March 2022.

To find out more about Innovation Automotive, visit

You will receive our regular news digest – typically weekly. We are serious about GDPR and we promise to take care of your data and will never sell it or pass it on.

Your Privacy

We and our partners use technologies, such as cookies, and process personal data, such as IP addresses and cookie identifiers, to personalise ads and content based on your interests, measure the performance of ads and content, and derive insights about the audiences who saw ads and content. Click below to consent to the use of this technology and the processing of your personal data for these purposes. View our privacy policy.