Caroline Seton is co-founder of HumanForest, London’s first free sustainable-mobility solution. Her start-up aims to bring the forest to the city “ but a different kind of forest where humans are the trees.”
Aiming to disrupt the eBike space, by make them accessible to people, HumanForest’s e-bikes are beautiful, functional, electric, dockless, and free for the first 10 minutes of each user’s daily journey.
Chatting with Sara Sloman, she talks about how to combat the looming spectre of a post-Covid car-based recovery.
With 1,500 eBikes ready to go onto London’s streets this summer, once the economy re-opens, it follows a pilot last year in the boroughs of Islington and Camden.
HumanForest is, ‘designed to get our great city moving again’ adds Caroline.
By opting to make their daily journey on a HumanForest e-bike, Londoners signal their commitment to reducing carbon emissions and improving the city’s air quality. Working together they become, in essence, a Human Forest, she adds.
And, Caroline explains why telephone boxes (yes, really) are a key part of the vision….