How do we make consumers better educated about their choices, and what ways are there to create greener methods of transport without sacrificing the consumer interest?
This is the thorny issue tackled by Sarah Banks, Global Lead for the F&L Industry at Accenture, a global professional services company with leading capabilities in digital, cloud and security that employs half-a-million people.
Chatting with Sara Sloman, she talks about greening of ‘last mile’ deliveries, how behaviour changes come from a ‘trigger’ and the shift in shareholder expectations.
“More than 40 % of consumers care about the sustainability they have an impact on, but we lack the data to make that happen,” she tells Sara before setting out examples of how getting more access to data about consumers – and then using that data for good – will help to drive consumer choice about green transport.
They talk about asset usage to get consumers making decisions about green transport, such as competitors sharing their delivery vehicles, how firms can compete and co-operate at the same time and how the regulatory environment can change this.
They close with a fascinating exploration of carbon offsetting, and why it has to be more than just planting a tree.
The logistics industry has long been the steward of the supply chain, having leveraged both foresight and experience to enable and grow commerce globally. In this era of unprecedented change, the logistics industry has a profound opportunity to not only continue this history but to lead the transformation for a more digital, connected and sustainable future.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, it offers Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centres. Its 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. It embraces the power of change to create value and shared success for its clients, people, shareholders, partners and communities. www.accenture.com.