Robert Veit to fill Steve Bridge’s shoes at Mercedes-Benz vans

Robert Veit is to take over as Managing Director of Mercedes-Benz Vans UK on 1 May 2021.

He succeeds Steve Bridge who left on 1 February to become Managing Director at eStar Truck and Van, a Mercedes-Benz dealership group

Robert Veit is currently Vice-President and Managing Director Sales and Marketing of Mercedes-Benz Vans USA.

“I am happy we could win Robert for our van business in the UK,” says Marcus Breitschwerdt, Executive Vice President Mercedes-Benz AG and Head of Mercedes-Benz Vans.

“He did an outstanding job within the US market and I am convinced that his wealth of experience and leadership skills will help to continue to drive our business ambition forward in the UK market.”

Paying tribute to Steve, Marcus Breitschwerdt said: “He is one of the most influential figures of the UK commercial vehicle industry and made Mercedes-Benz Vans in the UK a huge success. Thanks a lot for a great job, Steve, and good luck for your new challenge.”

Robert Veit’s 25 year career

Robert Veit started his career in 1995 as a member of the Management Trainee Group at Mercedes-Benz AG.

In the following years, he worked in different positions within the R&D Department at Passenger Cars.

In 2000, Robert moved to Dubai to take over the role as Regional Sales Manager for Commercial Vehicles.

Three years later, Robert rotated to Russia where he was responsible as Director for the Sales & Marketing Department of Commercial Vehicles. He then held different international managing positions within Sales & Marketing for Commercial Vans in South Korea and China.

In 2012, Robert became President & CEO for Daimler Trucks and Buses in China, where he led and developed a newly formed team for import, wholesale and retail.

Since 2016, Robert has been responsible as Managing Director for Sales and Marketing MB Vans USA, where he built up a new Sales & Marketing organisation in Atlanta.

Amongst this, Roberts’ major achievements in the U.S. includes the implementation of a sales growth strategy, including two of the biggest fleet deals ever for Mercedes-Benz Vans, as well as the development of Van dedication in the Dealer network. These accomplishments have hugely contributed to the continuous and significant market performance increase.

Robert says: “I’m delighted to be joining such a successful team in the U.K. and using my experience to help serve the highly sophisticated van community and ensure that their needs are not only being met, but are being succeeded.

“The van market has proved to be a vital sector in keeping the U.K. moving, and I can’t wait to be a part of it.”

About Mercedes-Benz Vans UK

Mercedes-Benz has been at the forefront of commercial vehicle innovation for over 120 years. From delivering the world’s first motorised van in 1896, through to the emissions-free, shape-shifting, drone-compatible Vision URBANETIC vehicles of the future, the Brand constantly drives change to keep businesses and lives moving.

Today, Mercedes-Benz Vans offers an award-winning range of cargo and people-carrying vehicles, focused on flexibility, safety, on-board technology and reliability; the small-sized Citan, versatile mid-sized Vito, and the mighty Sprinter large van and chassis, as well as helping businesses of all shapes and sizes go electric with the eVito and eSprinter.

Mercedes-Benz Vans is transforming from a vehicle manufacturer, to a provider of holistic transportation and mobility solutions, and offers range of services to keep businesses moving, including free MobiloVan roadside assistance, convenient Service Care plans, funding via Mercedes-Benz Finance, Mercedes PRO connect in-built telematics, and MBUX, the world’s first voice assistant in a van.

The nationwide, round-the-clock, dedicated Dealer network is made up of 110 sites, and more than 4,000 colleagues, with the team at Mercedes-Benz Vans UK Head Office averaging more than 10 years direct experience with the Brand. Partnering with more than 7,000 customers, Mercedes-Benz Vans UK has customer relationships going back as far as 1974, with hundreds of new customers joining the Brand each year.

For more information about Mercedes-Benz Vans, please visit

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