LEVC appoints Martin Rada as Managing Director LEVC Europe

Coventry-based LEVC (London Electric Vehicle Company) has appointed Martin Rada as its new Managing Director for LEVC Europe Operations. LEVC’s European office is located in Frankfurt, Germany and Martin will oversee and manage all activities in the region.

Key points:

  • Martin Rada appointed to manage and oversee LEVC’s European operations
  • Rada joins LEVC with over 25 years’ experience in the automotive industry

There are now 19 dealer partners across continental Europe, with further network growth planned this year in markets including Switzerland, Sweden, Norway, Spain, Greece and Italy. 

There will be more than 50 dealers in place in key European locations by the end of 2021 and the combined sales volume in the region is forecast to be higher than LEVC’s home market in the UK in 2022. 

Joerg Hofmann, LEVC CEO, commented: “Europe is an extremely important region for LEVC as we continue our export strategy to grow the company outside of the UK.  

“We will be introducing LEVC into new markets and new business sectors this year, as well as launching our new electric van, VN5, in Europe.  I am very pleased to welcome Martin to the team to play a critical role in ensuring LEVC’s success in Europe.”

With a 25-year career in the automotive industry, Martin brings with him a wealth of experience from a number of European leadership roles, notably within the Fiat Group and including managing director for Fiat Chrysler in Germany. Most recently, Martin was CEO and Co-founder of the startup “ViveLaCar” in Austria and Switzerland.

Commenting on his appointment at LEVC, Martin Rada said: “I am delighted to join such an iconic and established British brand to grow its presence across Europe.

“With the new VN5 electric van joining TX this year, I look forward to working with the team in Frankfurt to develop our commercial operations in new and existing European markets and significantly increase LEVC’s customer base across the continent.”

LEVC, based in Coventry, UK has been manufacturing the official London black cab for more than 100 years.  The company reinvented its iconic taxi as an electric, zero emissions capable TX in 2018. 

“Since its launch, more than 4,500 TXs have sold worldwide and now LEVC’s new electric van, VN5, joins the LEVC model line-up and will be launched in Europe this year. Operating in the one-tonne sector, VN5 shares the same bold, distinctive design and lightweight aluminium construction as TX, as well as its innovative eCity zero emissions technology.

About LEVC

Since 2014, Geely has invested more than £500m into the London Electric Vehicle Company (LEVC), allowing it to build an entirely new manufacturing facility in Ansty, Coventry.  LEVC manufactures the world’s only purpose-built, range extended electric TX taxi and shuttle at its state-of-the-art factory and its new electric van, VN5.  

Having already established a new central European sales office in Frankfurt to increase LEVC’s presence across Europe, new markets such as Middle East, New Zealand and Australia will continue to increase the company’s export footprint.

This strategy will see LEVC move from 90 percent domestic sales and 10 percent export to 60 percent export by 2022.

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