Alphabet (GB) appoints new Chief Operating Officer

Mobility and fleet leasing specialist, Farnborough-based Alphabet (GB), has appointed Sacha Imamkhan as its new Chief Operating Officer (COO).

Sacha Imamkhan will be responsible for the entire Operational Function of Alphabet GB, in addition to joining the UK Management Committee.

Sacha Imamkhan previously held the position of Head of Remarketing for Alphabet GB and in recent months has led a strategic project across Alphabet and BMW Financial Services in the UK.

She will assume the new role with immediate effect from Clive Buhagiar, who has been acting interim COO. He will now continue his role as Head of Operational Services, reporting into Sacha Imamkhan.

Sacha Imamkhan said: “I am delighted to be stepping into the role of COO taking Alphabet’s operations to new heights, building on the great progress that the team has already made.

“Having worked at Alphabet for more than eight years, I’ve held roles both in the UK and at Alphabet International headquarters. This, coupled with my background at ING Lease, has given me a strategic perspective across the fleet business and an in-depth operational understanding from Alphabet markets around the world.

“This experience sets us in good stead to respond to challenging market conditions in the UK.

“With a focus on the high level of service our customers expect, I am looking forward to driving our business operations forward, staying one step ahead of evolving needs. I’d like to thank Clive Buhagiar for the significant support he has given us as interim COO over the past three months.”

About Alphabet (GB) Limited

Alphabet is Europe’s leading provider of Business Mobility services. Helping organisations to meet their changing business travel requirements and enabling their employees to keep moving efficiently and effectively.

Innovative mobility products, like the Corporate CarSharing solution AlphaCity, are changing the way UK businesses finance, manage and use company cars. Another pioneering service, AlphaElectric, enables organisations and employees to switch on to the benefits of low and zero emission vehicles.

Alphabet’s portfolio of Mobility services comprises a comprehensive suite of vehicle funding solutions and fleet management including: strategic consultancy, corporate and employee car schemes, commercial vehicles, risk management, vehicle rental, accident management, fleet management and maintenance.

Supporting brands such as Panasonic, Lyreco, Grundfos Pumps and McDonald’s Restaurants, Alphabet manages a fleet of over 138,000 vehicles in the UK and more than 700,000 vehicles across 31 countries worldwide.

For more information, visit

You will receive our regular news digest – typically weekly. We are serious about GDPR and we promise to take care of your data and will never sell it or pass it on.

Your Privacy

We and our partners use technologies, such as cookies, and process personal data, such as IP addresses and cookie identifiers, to personalise ads and content based on your interests, measure the performance of ads and content, and derive insights about the audiences who saw ads and content. Click below to consent to the use of this technology and the processing of your personal data for these purposes. View our privacy policy.