Next steps in digitalising the fleet business – the new AlphaGuide app

Farnborough, UK,-based Alphabet (GB) has unveiled the latest version of its AlphaGuide app, which has been redesigned for enhanced user experience and performance.

Focussed on fleet operators, the freely accessible app provides drivers with easy to use self-service features for situations that matter the most and Business Mobility experts a digitalised and seamless experience for its customers, creating an innovative lead in the industry. It is already available in 13 countries across Europe.

“Our new AlphaGuide app is all about providing drivers with an improved digital experience that matches the quality of our service,” says Markus Deusing, Global Chief Commercial Officer at Alphabet.

“The easy accessibility of important functions is not just for convenience. We think about the moments when our drivers need our services the most in stressful situations like minor accidents, a flat tyre or for paying a fine,” he continues. “The new AlphaGuide app is going to be the central point for all of the driver’s mobility needs.”

AlphaGuide now offers more self-service solutions, making it easier and faster to access helpful functions, such as the mileage tracker, nearby fuel and charge stations, service booking options, damage reporting, tyre replacements and bespoke hotlines, which are tailored to individual customers. In AlphaCity markets, the app will even double as a car key.

Alphabet is already working on developing further functionality for the app, to support Alphabet’s drivers during the whole Lease Cycle with payment options, order updates, email based log-ins and LCV driver checklists which they can submit directly to their fleet manager. 

“Back in 2010, we were the first provider in our industry to introduce such an app – and we are continually working to improve and add new features to it,” Deusing explains.

“For example, enabling activation and payment at electric charging stations via the app will provide a more seamless and less complicated experience. Moreover, we are also working on the launch of a new feature which combines image recognition and machine learning.”

The new feature will detect minor issues like scratches, tyre or glass damage through the smart phone camera and automatically suggest helpful services like roadside assistance. “With our new AlphaGuide, support and on-demand information are just a tap away,” Deusing closes.

About Alphabet (GB) Limited

Alphabet is Europe’s leading provider of Business Mobility services. Helping organisations to meet their changing business travel requirements and enabling their employees to keep moving efficiently and effectively.

Innovative mobility products, like the Corporate CarSharing solution AlphaCity, are changing the way UK businesses finance, manage and use company cars. Another pioneering service, AlphaElectric, enables organisations and employees to switch on to the benefits of low and zero emission vehicles.

Alphabet’s portfolio of Mobility services comprises a comprehensive suite of vehicle funding solutions and fleet management including: strategic consultancy, corporate and employee car schemes, commercial vehicles, risk management, vehicle rental, accident management, fleet management and maintenance.

Supporting brands such as Panasonic, Lyreco, Grundfos Pumps and McDonald’s Restaurants, Alphabet manages a fleet of over 138,000 vehicles in the UK and more than 700,000 vehicles across 30 countries worldwide.

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