Goodyear is announcing the Sustainable Reality Survey, inviting European transport and logistics companies to share their insights and contribute to more sustainable transportation.

Key points:

Climate change and environmental sustainability are high on the agendas of both regulators and industry players. In 2019, the European Green Deal was introduced, targeting a 90% reduction in greenhouse gas emissions from transport, compared with 1990 levels. Likewise, in 2020, the EU Sustainable and Smart Mobility Strategy included 82 initiatives for the next four years. The strategy is supporting the green and digital transformation of the transport ecosystem, while also becoming more resilient in order to cope with future disruptions.

In total, transportation accounts for 25% of the greenhouse gas emissions in Europe. The CO2 emissions of new heavy trucks aim to reduce this figure by 15% from 2025 onwards and 30% from 2030 onwards, as measured by VECTO.

Moving to the top of the regulatory agenda, customers are including more ‘environmental focused’ requirements in their RFQ’s and end-consumers want to buy more from companies caring for the planet. In the daily operations of commercial fleets, the shift towards greener mobility – while staying competitive and assuring on-time delivery – is requiring a clear strategy and smart action.  

The Sustainable Reality Survey initiated today by Goodyear is a straightforward inquiry into what transportation partners are currently doing to reduce their carbon footprint, as well as their future plans. It aims to reveal what truck fleets and transport companies are achieving in terms of sustainability – and the everyday commercial obstacles that are in their way. No greenwashing but a real-life look at sustainability in practice. To recognise each fleet respondent completing the survey, Goodyear is planting a tree in collaboration with Tree-Nation, a non-profit organisation coordinating reforestation efforts worldwide in a unique platform.

About Goodyear

Goodyear is one of the world’s largest tyre companies. It employs about 72,000 people and manufactures its products in 55 facilities in 23 countries around the world. Its two Innovation Centres in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to