First Bus is re-launching its coaching arm for Aberdeen as King Coaches – taking its name from King Street, where the city’s bus depot is.
An investment of £1.2m into the new brand will see 16 vehicles that are suitable for a range of events from corporate, functions and private events, school contracts, sporting events and coach tours.
Commercial Director, Graeme MacFarlan (pictured) says: “We are delighted to announce this investment in our coaching fleet to serve the city of Aberdeen. It will ensure we have a really strong offering for hires and helps us to better serve new and existing customers in the marketplace.
“We hope to be able to get the new vehicles on the road over the coming months and are excited for the beginning of a new era for our coaching offering.”
About First Bus
First Bus is one of the UK’s largest bus operators. Making journeys easier for our customers, we were the first national bus operator to accept contactless card payments across all of our services and our First Bus App is voted ‘best in class’ amongst UK bus operators.
Our most recent investments are in new, state-of-the-art buses across our key networks. We work proactively with our local authority partners, making a positive impact on air quality, tackling congestion and improving customer experience.
We are focused on First Bus becoming a leader in the transition to a low-carbon future and are committed to operating a zero-emission bus fleet by 2035; we have pledged not to purchase any new diesel buses after December 2022. We also operate the Aircoach network in Ireland. First Bus is a division of FirstGroup.